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The Relationship Clause

The Relationship Clause

By Daniel A. Amyx , ABOC NCLC Florida Board Certified Licensed Optician Since the early times when salt and sea-shell necklaces were used for currency and trade, business has been an intrinsic part of our lives. Most people think of business as a way to earn a living...
Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Sunglass style no longer consists of only the various subcultures and tribes, although they definitely still exist. Today, it is every bit as much about individuality, self-expression and innovation. Maui Jim is the largest independently owned sunglass brand in the...
The effects of blue light and learning

The effects of blue light and learning

Interactive flat panels as well as other digital screen technology and electronic devices are a source of strong blue light waves that are hazardous to a student’s vision and overall health. The eyes are essential to learning. They help the brain retain information...

How to protect yourself and others from COVID-19

In response to the COVID19 crisis, we are doing everything possible at Hillmoor Optical to safeguard your health. Stores are disinfected regularly. Hands are washed thoroughly. And masks are mandatory. Your eyewear associate will be the only one handling the frames...
The Philosophy of Good Business

The Philosophy of Good Business

Dan Amyx here – Optician/Owner of Hillmoor Optical. As a full-time business owner and part-time philosopher, I am sometimes at odds over what to write in my blog. Should I shamelessly promote my business to the thousands of adoring fans, or should I attempt to be...
Everything You Need to Know About Astigmatism

Everything You Need to Know About Astigmatism

It sounds scary, but it isn’t. Astigmatism is a common vision condition that causes blurred vision. It occurs when the cornea (the clear front cover of the eye) is irregularly shaped or sometimes because of the curvature of the lens inside the eye. An irregularly...

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