We Invite You to Take 3D Virtual Tour of Our Newly Expanded Showroom

We Invite You to Take 3D Virtual Tour of Our Newly Expanded Showroom

We are pleased to announce the recent expansion of our optical showroom and invite you to join us on mobile-friendly 3D virtual tour. Just click the link below!   Open the link above, then tap and drag anywhere on the screen to take a complete tour our new...
The Relationship Clause

The Relationship Clause

By Daniel A. Amyx , ABOC NCLC Florida Board Certified Licensed Optician Since the early times when salt and sea-shell necklaces were used for currency and trade, business has been an intrinsic part of our lives. Most people think of business as a way to earn a living...
Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Sunglass style no longer consists of only the various subcultures and tribes, although they definitely still exist. Today, it is every bit as much about individuality, self-expression and innovation. Maui Jim is the largest independently owned sunglass brand in the...

How to protect yourself and others from COVID-19

In response to the COVID19 crisis, we are doing everything possible at Hillmoor Optical to safeguard your health. Stores are disinfected regularly. Hands are washed thoroughly. And masks are mandatory. Your eyewear associate will be the only one handling the frames...
The Philosophy of Good Business

The Philosophy of Good Business

Dan Amyx here – Optician/Owner of Hillmoor Optical. As a full-time business owner and part-time philosopher, I am sometimes at odds over what to write in my blog. Should I shamelessly promote my business to the thousands of adoring fans, or should I attempt to be...
Don’t let your holiday spirit end with the holidays.

Don’t let your holiday spirit end with the holidays.

Holidays are a time of happiness. People are good spirited and outgoing, ready to share a smile and a friendly word, lend a hand and give to others. Strangely though, after the holidays are over, folks often revert to becoming more inwardly focused and less willing to...