The Relationship Clause

The Relationship Clause

By Daniel A. Amyx , ABOC NCLC Florida Board Certified Licensed Optician Since the early times when salt and sea-shell necklaces were used for currency and trade, business has been an intrinsic part of our lives. Most people think of business as a way to earn a living...
Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Sunglass style no longer consists of only the various subcultures and tribes, although they definitely still exist. Today, it is every bit as much about individuality, self-expression and innovation. Maui Jim is the largest independently owned sunglass brand in the...

How to protect yourself and others from COVID-19

In response to the COVID19 crisis, we are doing everything possible at Hillmoor Optical to safeguard your health. Stores are disinfected regularly. Hands are washed thoroughly. And masks are mandatory. Your eyewear associate will be the only one handling the frames...
Oh, that annoying face mask fog!

Oh, that annoying face mask fog!

Don’t worry eyeglass wearers! There are solutions when your specs fog up. As more Americans adapt to wearing face masks to venture outside during the COVID-19 pandemic, many of us who wear eyglasses are finding that their lenses fog up. Why does it happen? In a 1996...
The Philosophy of Good Business

The Philosophy of Good Business

Dan Amyx here – Optician/Owner of Hillmoor Optical. As a full-time business owner and part-time philosopher, I am sometimes at odds over what to write in my blog. Should I shamelessly promote my business to the thousands of adoring fans, or should I attempt to be...
Everything You Need to Know About Astigmatism

Everything You Need to Know About Astigmatism

It sounds scary, but it isn’t. Astigmatism is a common vision condition that causes blurred vision. It occurs when the cornea (the clear front cover of the eye) is irregularly shaped or sometimes because of the curvature of the lens inside the eye. An irregularly...