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The Relationship Clause

The Relationship Clause

By Daniel A. Amyx , ABOC NCLC Florida Board Certified Licensed Optician Since the early times when salt and sea-shell necklaces were used for currency and trade, business has been an intrinsic part of our lives. Most people think of business as a way to earn a living...
Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Maui Jim: How a sunglass stand on Maui became the world’s largest independently owned sunglass brand

Sunglass style no longer consists of only the various subcultures and tribes, although they definitely still exist. Today, it is every bit as much about individuality, self-expression and innovation. Maui Jim is the largest independently owned sunglass brand in the...
Your Eyes and COVID-19

Your Eyes and COVID-19

The most common symptoms of the coronavirus COVID-19 are a fever, coughing, and breathing problems. COVID-19 gets passed on primarily through droplets from a cough or a sneeze. These particles most often enter through your nose or mouth as well as your eyes. It’s also...

Don’t forget to clean your eyewear

  Regular cleaning of eyewear is an important step to help avoid contracting COVID 19. Did you know that statistically, people touch their face more than 20 times per hour?* If you are an eyeglass wearer, that number may be even higher due to the need for...
Oh, that annoying face mask fog!

Oh, that annoying face mask fog!

Don’t worry eyeglass wearers! There are solutions when your specs fog up. As more Americans adapt to wearing face masks to venture outside during the COVID-19 pandemic, many of us who wear eyglasses are finding that their lenses fog up. Why does it happen? In a 1996...
The Philosophy of Good Business

The Philosophy of Good Business

Dan Amyx here – Optician/Owner of Hillmoor Optical. As a full-time business owner and part-time philosopher, I am sometimes at odds over what to write in my blog. Should I shamelessly promote my business to the thousands of adoring fans, or should I attempt to be...

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