Dan Amyx

Dan Amyx here – Optician/Owner of Hillmoor Optical. As a full-time business owner and part-time philosopher, I am sometimes at odds over what to write in my blog. Should I shamelessly promote my business to the thousands of adoring fans, or should I attempt to be philosophically uplifting to the people who might be interested in a more meaningful message. It’s a struggle that I am faced with each time I sit to write.



My philosophy of life is something that sustains me emotionally. It is an underlying thread that keeps me on a path of personal growth. It anchors me to deeper meanings and affords me a more intimate relationship with others. After all, what is life without meaning?

Hillmoor OpticalMy business on the other hand, sustains me financially. It also makes me responsible to those who choose to work for, and with me – not to mention the many valued customers that continue to seek our services on a daily basis. I’m not only earning a living for my immediate family, but I am providing a living for the wonderful people who work in our offices. I guess I could refer to them as my second family. Each one of them is unique and special, contributing to an organization that focuses on providing incredible service to residents in our community.

Yes, I am quite proud of who we are, what we do, and how we do it in a world of diminishing services and authenticity.  But this is where the line between business and philosophy often becomes blurred. Generally, people tend to separate their personal religious or philosophical beliefs from their business ventures. Business people sometimes fail to apply their higher beliefs into their business activities. As humans we tend to compartmentalize our lives, and separate one area from another, thus allowing questionable behavior into certain aspects of what we do. It offers release from accountability to the world around us. And let’s face it, money drives the bus of progress and wealth.

And that brings me back to the challenge of writing about business, or illuminating the reader with a grander philosophy of life. I find it very difficult to divide and separate my personal philosophy of “service to others” from the business of making a living. Being a well-integrated human being means not having to separate who you are from what you do. I’m not saying I am even partially integrated, but I’m working in that direction!

In order to find balance between my personal and business philosophies, I do everything I can to be kind and helpful to others – that includes everyone I meet and everyone that visits Hillmoor Optical. I refuse to live a meager life of selfishness when I can be of service to other human beings.

In the end, this is where I blur the line between philosophy and business. Business is a social exchange between human beings, but if “service” is the core foundation of that exchange, we can assure it will culminate in a win/win situation that uplifts all parties involved.

#Quality #VisionCare #VisionCorrection #EyeExams #Optical #Optician #Optometrist #Eyewear #Eyeglasses #Sunglasses #TransitionsLenses #CorrectiveLenses #ContactLenses #HillmoorOptical #PortStLucie #StLucieWest PGAVillage #Tradition #FortPierce #JensenBeach #StuartFl #FamilyOwned #Knowledge #Experience #Thoughtful #Caring #Service  #StLucieCounty #MartinCounty #TreasureCoast #Florida #YourVisionIsOurPassion

Hillmoor Optical
Hillmoor Optical
8958 U.S. 1, Port St Lucie, FL 34952
Call 772-337-6377
Open M-F 9 a.m. to 5:30 p.m.
Saturday 9 a.m. to 1 p.m.